Need a sales and marketing strategy that will turn your business upside down? You’ve come to the right place. There are lots of small things that you could do today that will help increase your business. You could contact other non-related businesses, send out a database marketing campaign, or much more. The strategy I’m going to be talking about is something that every business needs to have implemented. If you aren’t using it yet, you are missing out on a lot of extra cash.

What’s this magic sales and marketing strategy? It’s simple really. Offer upsells when you are selling a product/service. An upsell is a promotion you give when you have a buyer. Let’s say they are buying a laptop computer from your store. Offering them a special package deal which includes the computer, a free virus program, and super duty carrying case for a special price is an upsell. I told you it was simple.

Every business can implement upsells. Why does this work so well? It’s because the buyer has already put their trust into you and the fire inside is hot. They have the need and know they must fill it with your product. You’ve already beaten the tough part. Now, just saying a simple statement could double your profit.

» Read more: Mind Blowing Sales and Marketing Strategy to Sell Lots More Stuff

Integrating the two departments greatly boosts the efficacy of both-and often requires only a few changes in the relationship between the two. We’ll discuss just a few of the ways you can immediately begin the integration of sales and marketing.

Establish a Service Level Agreement Between Sales and Marketing

• In this context, a service-level agreement (SLA) clarifies and delineates team commitments. It establishes areas each team should be focusing and the goals each team should be meeting to uphold the joint effort between the two, such as successful follow-up of leads by the sales team and proper generation of qualified leads by the marketing team.
• Without such an agreement, teams can work at cross-purposes by focusing on different sales streams or lose efficiency by overlapping-a sales team backed by a marketing team generating a high volume of qualified leads does not need to focus time on lead generation.
• Proper marketing waterfall analytics integrated to inside sales and field sales processes become very important here, as you must be able to view data across every stage of the customer buying process and implement standards and goals into the SLA that match to the analytics. Expectations without a firm backing by data can only lead to team friction and failures. This leads directly into item number two.

Maintain an Integrated and Detailed Customer Relationship Management Program

» Read more: Three Sales and Marketing Integration Tips You Can Use Right Now

Till now, many people are still confused regarding the terms ‘sales and marketing’. Often, some think that they are one and the same.
But they’re not.

It’s true that sales and marketing work hand in hand in almost the same way, but they still got dissimilar definitions. For business owners, in taking note of the differences, they can easily move toward both areas smoothly. Here are the differences.

* Sales is all about getting the customers to purchase goods, whereas marketing is about finding the customers. With the latter, the staff would have to look for methods on how to get people that are not yet doing business with their firm. Marketing people have to concentrate on creating one’s brand as a whole package look as if it’s interesting and credible. Marketing specialises on giving only the best reputation of their company.

On the other hand, sales ensures that the customers buy the goods and services when they are already engaged at the firm. The sales people are the ones that deal with many things especially regarding how the staff interact with the customers, plus how to make the offer to the customers make it seem more attractive. Generally speaking, the function of the sales team never really dedicate too much on the business establishment itself, but rather directly on each products or services which their company offers.

» Read more: Exploring the Differences Between Sales and Marketing for Business Success