Sales and marketing techniques can sometimes fail when you are trying to sell a product or service that is similar to those of your competitors. Try this technique that actually uses that similarity in a way that makes your product stand out from the rest.

You can use the ideas here to make your products and services look more impressive than the competition on all your marketing literature, mail-shots, and all electronic mail-outs. The technique will make your sales appointment and cold calls more effective by giving you a really great reason for calling a prospect that will help you keep them listening. When it comes to your sales pitch you can use this selling technique to sell the benefits of your product while being positive about the buyer’s current or past purchases. And all the above sales and marketing techniques work even though your products and services are very similar to those of your competitors.

Start by identifying all the benefits that your products or services have that your competitors do not have. If your competitors sell similar products to you, the benefits unique to your products may be small and very specific. That doesn’t matter, list them all, they will be very useful when putting this technique into action.

Your sales and marketing literature should highlight how good both yours and the competitor’s products are. You cannot be negative about a product or service that is very similar to the one that you sell. You may have heard the sales rule: Do not be negative about your competitors. I agree with this and your marketing should point out the positives of your product without directly criticising competitors. You can do this by sounding positive about the competition and saying how good it is. Then show how much more your product will do for the buyer.

» Read more: Sales and Marketing Technique for Selling Against Competitors That Have Similar Products to Yours

Need a sales and marketing strategy that will turn your business upside down? You’ve come to the right place. There are lots of small things that you could do today that will help increase your business. You could contact other non-related businesses, send out a database marketing campaign, or much more. The strategy I’m going to be talking about is something that every business needs to have implemented. If you aren’t using it yet, you are missing out on a lot of extra cash.

What’s this magic sales and marketing strategy? It’s simple really. Offer upsells when you are selling a product/service. An upsell is a promotion you give when you have a buyer. Let’s say they are buying a laptop computer from your store. Offering them a special package deal which includes the computer, a free virus program, and super duty carrying case for a special price is an upsell. I told you it was simple.

Every business can implement upsells. Why does this work so well? It’s because the buyer has already put their trust into you and the fire inside is hot. They have the need and know they must fill it with your product. You’ve already beaten the tough part. Now, just saying a simple statement could double your profit.

» Read more: Mind Blowing Sales and Marketing Strategy to Sell Lots More Stuff

Integrating the two departments greatly boosts the efficacy of both-and often requires only a few changes in the relationship between the two. We’ll discuss just a few of the ways you can immediately begin the integration of sales and marketing.

Establish a Service Level Agreement Between Sales and Marketing

• In this context, a service-level agreement (SLA) clarifies and delineates team commitments. It establishes areas each team should be focusing and the goals each team should be meeting to uphold the joint effort between the two, such as successful follow-up of leads by the sales team and proper generation of qualified leads by the marketing team.
• Without such an agreement, teams can work at cross-purposes by focusing on different sales streams or lose efficiency by overlapping-a sales team backed by a marketing team generating a high volume of qualified leads does not need to focus time on lead generation.
• Proper marketing waterfall analytics integrated to inside sales and field sales processes become very important here, as you must be able to view data across every stage of the customer buying process and implement standards and goals into the SLA that match to the analytics. Expectations without a firm backing by data can only lead to team friction and failures. This leads directly into item number two.

Maintain an Integrated and Detailed Customer Relationship Management Program

» Read more: Three Sales and Marketing Integration Tips You Can Use Right Now